Nuvei on the future of artificial intelligence in payments

Netanel Kabala, Chief Data and Analytics Officer at Nuvei, explains the importance of driving value for customers using artificial intelligence (AI) within the payments industry. Nuvei is a Canadian fintech company connecting merchants with their customers in over 200 markets worldwide, and it’s already investing heavily in its own AI capabilities.

This includes investment in both traditional AI and Gen AI, which can be used for anything that involves conversations, large bodies of text, or content creation such as marketing materials, sales pitches, emails, or even code.

“The payment sector should actually embrace AI to learn more about what AI can offer us, especially the new capabilities of Generative AI,” Kabala tells us. “Everything related to productivity, personalisation and efficiency eventually brings value to the end users, to merchants, and we should embrace that with open hands.”

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