Lori Brietzke

Even though Lori Brietzke hasn’t been Head of Channel Development at B4B Payments for very long, she has certainly started to make her mark. 

In her role, Brietzke is focused on three key responsibilities. “One of those is segmenting the market with compatible services,” she says. “That means identifying which areas of the market could and would use an expense card as a primary service.”

It’s Brietzke’s job to determine what those channels are and create detailed plans for how to best tap into these segments. “It’s important we go after these markets not just from a marketing perspective,” she adds, “but making sure the product we offer is fully developed and appropriate for the market in question. 

“There are a lot of channels we cater to, so it’s so important we tailor our offerings to these markets in the right way.”

Indeed, it’s not just tapping into existing challenges where Brietzke’s responsibilities lie but also includes “going after new channels we don’t currently have under our wing,” she explains. 

“One new channel we’ve focused on in the US is disaster relief charity organisations, where we’ve found great compatible use for our cards and helped to develop that segment.”

What’s more, Brietzke helps develop relationships with business partners and referral partners, “because while we already have these in place, for us it’s so important we nurture a relationship with them”, she says.

While Brietzke’s time at B4B may have been brief so far, her experience speaks for itself. Beginning her career in transaction processing and point of sales (POS) work at a more traditional acquiring type of business, Brietzke transitioned into issuing and has been working in the segment for 20 years. 

“Acquiring is wonderful,” she says. “I’ve always said acquiring uses one side of your brain and issuing the other. I spent a lot of time using the acquiring side, and I wanted to use that other side, so I shifted to issuing. 

“I owned my own consulting business for 12 years,” she adds, “and in that time I was using both acquiring and issuing skills at the same time.”

It was five years ago Brietzke decided to go back into the corporate world, where he could apply her extensive experience. 

“I was looking for a company where I could make a difference,” she adds, “one where I could really get a foothold in the US market. B4B was perfect for that, it ticked all the boxes and I’m delighted to help scale the company in the US market.”

Read the full story HERE.

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