Laura Miller

Laura Miller

EVP of Consumer Strategy & Digital at Frost Bank

Frost Bank
Frost Bank’s Laura Miller discusses her role as EVP of Consumer Strategy & Digital and delivering greater CX through the power of technology

Laura Miller is EVP of Consumer Strategy and Digital at Frost Bank. An employee at the bank for almost 20 years, Laura first joined Frost Bank’s IT group, supporting it in its bid to build an inaugural version of its digital banking platform. 

Today, Frost Bank has built and manages its own consumer banking platform, as opposed to leveraging the support of a third-party reseller platform. Its proprietary platforms include a mobile application too, another area where Laura has supported development. 

Throughout her tenure Laura has held numerous roles, including managing digital marketing and leading product, before shifting to her current position in digital and strategy. 

“My role today sees me create strategies around emerging technologies and digital experiences,” she says. 

Frost Bank: A part of the Texas growth environment

Based in Texas, Frost Bank is part of a booming growth environment locally, where population growth is almost double what it is in the wider country at 16%. 

“With more than 1,000 people a day moving to Texas, there’s a huge opportunity to serve our communities, existing customers and prospects,” Laura says. 

“Frost Bank is a relationship company, so one of the biggest challenges is to ensure we remain a relationship company as Texas continues to grow at the pace it currently is.

“The ability to be a part of that community and spend time talking to our customers to help make lives better, at a time of rapid expansion in Texas, is something that helps drive our entire organisation.”

Frost Bank’s strength in a growing Texas market is its long-entrenched presence. Operational for more than a century, the organisation is continuing its journey as one of the fastest-growing consumer banks in the country. Today, Frost is one of the top 50 largest banks in the US by asset size.

For Laura, “the real secret isn’t in the size of the company, but in our belief in relationships and our ability to continue growing them even as the bank continues to scale”.

She continues: “I think any company that’s growing is going to find maintaining service levels and relationships a challenge. When firms reach this scale, clarity around who they are and their purpose is vital. Having a clear purpose is why Frost Bank is here, and how we have sustained our growth throughout the years. 

“We know who we are and have faith in our ability to take care of the people in our communities. And, because we’re growing, we can reach even more Texans than ever before, continue building branches and expand our market presence in Houston, Dallas and now Austin too.”

Read the full story HERE.

**************

Make sure you check out the latest edition of FinTech Magazine and also sign up to our global conference series - FinTech LIVE 2024

**************

FinTech Magazine is a BizClik brand

Frost Bank Team
Frost Bank Team
Share

Featured Interviews

Featured

Paul Swinton

Co-founder and Executive Chair at B4B Payments

We track the career of Paul Swinton, from founding BaaS provider B4B Payments to its launch in the US

Read More

Tongtong Gong

Co-founder and Chief Operating Officer of Amberdata

We speak to Tongtong Gong, COO and Co-founder of Amberdata, the startup delivering digital assets data into blockchain, crypto and DeFi, empowering FIs

Read More
"You have to be agile enough to gravitate to whatever needs your help the most, jump in and solve the problems you need to solve."
Tongtong Gong
Co-founder and Chief Operating Officer of Amberdata

May Govender

Chief Information Officer at Old Mutual Limited

Old Mutual has undertaken a transformation by migrating its entire IT infrastructure to the cloud, paving the way for leveraging data and AI innovation

Read More

Amnah Ajmal

EVP Market Development, EEMEA at Mastercard

Amnah Ajmal, EVP Market Development for EEMEA at Mastercard, details her financial services journey and urges young women to never give up on their dreams

Read More

Sandip Sahota

Chief Data and Analytics Officer at BMO Financial Group

SVP & Enterprise CDAO of the BMO, Sandip Sahota Leads with Passion, Enthusiasm for Data, and an Individualised Approach to Communication

Read More

Paul Swinton

Co-founder and Executive Chair at B4B Payments

We track the career of Paul Swinton, from founding BaaS provider B4B Payments to its launch in the US

Read More