How FabFitFun Grew to Become a Force in E-Commerce
The rise of FabFitFun since its inception has been truly remarkable.
In a relatively short period of time, the business has served millions of subscribing members.
For those unfamiliar with the company, FabFitFun is a shopping and lifestyle membership for women, with a core mission to deliver happiness and wellbeing to members through an ecosystem of products, content and community.
Its flagship product is the FabFitFun seasonal box, a fully-customisable selection of on-trend full-sized products from up-and-coming as well as established brands covering beauty, fashion, fitness, wellness, home and tech.
In addition to the box, subscribing members have access to exclusive shopping opportunities, not to mention a host of online content and a flourishing community.
“Part of what makes us unique as a retailer is that we place very large orders for box items because we have so many subscribing members,” explains Julian Van Erlach, SVP Global Supply Chain, Fulfilment and Logistics at FabFitFun.
“Our symbiotic relationship with brands provides substantial exposure to our consumer membership base, who in turn get access to great products at deep value.”
Read the full story HERE.
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