Matthew Moore

DLL’s strategic focus on diversity, and acknowledgement that it is time for a change, has culminated in a team whose wide range of experience and specialities may seem, at first glance, mismatched. But in actuality, it is their varied yet complementing backgrounds that are propelling change while their commonality in mindsets allows them to continue to lead while guided by the DLL values: collaboration, accountability, respect, passion and personal development.

Here, they offer us some insight into who they are, how they think, and the people who have helped shape them.

Mathew Moore, Global Head of CRM at DLL

“My role is to bring forward our CRM platform and customer management journey across each of our countries and global business units, including marketing sales, service and analytics.

“I had a great mentor in my last role at a tech company who helped us to understand how to dive deep into an organisation and understand the real issues and be able to solve problems, enterprise-wide. The lessons that he taught us and his ability to do that helped shaped my thinking, my career and my leadership.”

“For me, it's about persistence and flexibility. Persistence to get to that end goal and flexibility in terms of how you get there. And that means failures. It means trying again. It means experimentation. Having done a number of transformation type programs, it is a key theme across each of them that I've experienced over the last 10 - 15 years of really bringing strategy forward and making it real and tangible for an organisation and for their people.”

Daniela Weitmann, Head of Digital Transformation at DLL 

“Before joining DLL one year ago, I worked in three different industries celebrating brands I love.  I'm an activist and supporter of women and gender diversity in the workplace and mother of two teenagers.”

“I've always had a set of mentors that joined my turning points in life and in careers as well, as you cannot compartmentalise life. They range from previous bosses or consultant partners, or even headhunters that before shifting industries or shifting countries— I've lived in six countries throughout my professional life— have always been a sounding board for me.”

“What happens in the consumer world will make its way into the business world. Experiences that you have in any industry becomes the standard of the experience that you want to have or to be served in the industry you operate in. My ambition is to accelerate our digital journey at DLL, with the evolution I've experienced after almost a decade in retail.

“Ground yourself on your authentic leadership, starting with the purpose of associating which values you hold dear and in making sure that this will inform your behaviour going forward. People follow leaders that are authentic and relatable. You do not need to have the answers to everything, but it is important to have similar values and purpose as well.”

Rafe Rosato, Chief Innovation Officer at DLL

“When I first came out of university, I followed many of my classmates from the University of Pennsylvania to Wall Street and went into corporate banking. With the consolidation of banking, I saw that there was potentially a limited future. So, I went off as an entrepreneur and had my own business for a number of years, which turned out to be not so successful. I had my first experience in failing, so to speak. Then, I wound up in the equipment finance business. It was somewhat serendipitous that I wound up in the industry. However, I do believe that the start date back in September of 1995 was one of the best decisions I've ever made.

“Now, I've been with DLL for just about 26 years. And throughout my time here, I’ve taken on a number of different roles in the organisation across risk, sales, program management, strategic marketing and the beginnings of our efforts in digital over the past number of years.

“For me, it's never too late for a new beginning, which means that there's a lot to be gained from failing. It harkens back to the way children behave on playgrounds. They freely make mistakes, and they freely ask for a do-over. And that's something that in our adult lives, we've distanced ourselves from because of the fear of judgement. And quite frankly, the entrepreneurial effort that I made in my twenties was a failure. Still, it was the single most important part of my life, professionally, because I learned so much from it. And it led to some other decisions that wound me up here, which has been quite a wonderful journey.”

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