Adyen & Billie: Delivering BNPL to More European Businesses
Financial technology provider Adyen has partnered with B2B payments innovator Billie to offer Buy Now Pay Later (BNPL) services to businesses across Europe.
The popularity of BNPL among consumers has only grown in recent years, and now that Adyen has taken up the baton to offer BNPL, it will only proliferate the payments option across European markets – this time in the B2B space.
Now, Adyen can help businesses and their partners overcome everyday hurdles in B2B commerce, from managing buyer and seller cash flows to eliminating payment defaults and fraud risks and simplifying dunning and collection processes.
Hella Fuhrmann, Country Manager DACH at Adyen, says: “We are very happy to offer our customers and their business buyers a strong BNPL option.
“With Billie being one of the leading BNPL solutions for B2B checkouts, we have a great partner on our side and are looking forward to seeing our partnership grow.”
Adyen and Billie – Solutions for European businesses
By leveraging Billie’s B2B payments solution, Adyen can therefore offer a cost-effective alternative to corporate credit cards.
Per the partnership agreement, Billie’s solution has been seamlessly integrated with Adyen and can be activated by merchants in a few simple clicks, making online payments effortless for buyers via e-commerce and m-commerce channels.
It allows merchants around the world to offer pay later by invoice, one of the most sought-after B2B payment options for merchants today, particularly SMEs continuing to face significant macroeconomic headwinds.
Pay later by invoice means business buyers of shops that run on the Adyen platform can defer payments for up to 30 days, while, at the same time, merchants still receive payment upon the shipment of goods.
This allows businesses breathing space to complete payments while maintaining cash flow management for both merchants and business buyers.
Billie makes this possible by providing real-time credit approval of buyers at checkout, as well as providing default and fraud risk protection for merchants.
This enables Adyen’s B2B sellers to offer business partners flexible payment terms while reducing their own credit risk and lowering the administrative burden of their commercial credit collection to zero.
The B2B payments innovator, Billie, says its solution has seen merchants benefit from +64% conversion rates as well as +18% on average order values. Its service can also manage the full post-purchase cycle, from capturing shipments to handling refunds.
Billie’s integration with Adyen is now live in European countries including Germany, Austria, Sweden, and the Netherlands, with plans to expand the partnership rollout in France, Switzerland and the UK in the coming months.
Christian Grobe, Co-Founder and Co-CEO of Billie, notes: “We are excited to give Adyen merchants easy access to the preferred payment method of their business buyers: pay later by invoice.
“Our partnership will enable thousands of merchants across Europe to grow their customer base, modernise their B2B payment stack, and expand risk-free into new markets.”
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